Fundamental Philosophy

Unchanging ideals that should be passed on through the generations


Guidelines and signposts that we should reach within 10 years as we continue pursuing and realizing our fundamental philosophy

Medium-term business plan & annual plan

Strategies for business activities reflecting shifts in the business environment, consisting of policies, concrete action plans, and numerical targets

Corporate Philosophy

Living and prospering together with people, society and the globe, we aim to be a value-generating corporation that contributes to creation of a prosperous society

Behavioral Guidelines

  • We will strive for open and fair corporate activities;
  • We will be socially responsible and strive for conservation of the environment;
  • We will be creative and strive to provide added value;
  • We will respect people and strive to create an engaging workplace.


Guidelines and signposts that we should reach within 10 years as we continue pursuing and realizing our fundamental philosophy

Global Vision - for the next 10 years established in 2016 -

For the next 10 years, the Toyota Tsusho Group will evoke our ideal as

The Right ONE for you

The best assurance of safety, quality, and reliability - based on your needs (Genba)

The Right ONE for us

Maximization of individual capabilities, global networks and diversity to create synergistic strengths

The Right ONE for future

Unique insights and capabilities to explore new possibilities for future and sustainable society

Toyotsu Core Values

To realize the vision, we will materialize Toyotsu group way as Toyotsu Core Values for basic approaches in the next 10 years

Toyotsu Core Values to realize growth

Expanding business size through the Toyotsu Core Values

  • Organic Growth

    Expansion of our current business with our own (internally generated) resources.

  • Challenge Areas

    • Business expansion in new areas where we can utilize our expertise in region and / or business domain from our Toyotsu Core Values such as Genba-focus
    • New business development with a focus on innovative technologies, services and products utilizing Collective force and Innovator spirit

The Toyota Tsusho Group Way (Toyotsu Group Way)

  • "Shokon" (A Passion for Business)
    • The spirit of indomitability

      Tackle every job with the pluck, perseverance, and passion to get things done right

    • The spirit of enterprise

      Exercise ambition and imagination in anticipating trends, hone your perceptiveness in steering customers to new possibilities, and foster new functions and lines of business

  • "Genchi, Genbutsu, Genjitsu" (On Site, Hands on, In touch)
    • Inquiring into the true needs of our customers

      Step out into the field (On Site), see things for yourself (Hands on), and grasp what is happening to render sound business judgments and to adapt your approach to real-world circumstances (In touch)

    • Putting PDCA* into practice

      Look beyond the established wisdom in illuminating problems and in tackling improvements, reforms, and transformations as circumstances warrant *Plan, Do, Check, Action!

  • "Team Power" (Teamwork)
    • Individual Initiative

      Set goals for yourself and work autonomously to achieve those goals Bring a sense of professionalism to your work and strive continuously to hone your capabilities

    • Cooperation

      Nurture mutual trust with colleagues through dialogue, exchange, and sensitivity Pursue overall-optimum solutions by encouraging each individual to assume a sense of personal commitment for work, while retaining open-minded flexibility and to secure the participation of colleagues in tackling the work

Global Code of Conduct & Ethics

  • 1. We are committed to “ANZEN” to create a safe and healthy work environment.
  • 2. We will comply with all applicable laws and regulations; including anti-corruption, anti-trust and competition law, and trade laws and regulations.
  • 3. We are committed to accurate financial reporting.
  • 4. We are accountable for compliance with all company rules.
  • 5. We will act with integrity, honesty and transparency, and protect and develop trust among all stakeholders.
See more